Author(s): Ajoy Beraand Ashish Mukherjee
After the expiry of patent or marketing rights of the patented drug, generic drugs are marketed. Generic drugs are available at affordable prices with maintaining quality. These ‘Generic’ formulations balance public interest as critical disease like cancer, AIDS etc. In situations where demand for medicines exceeds supply, criminally minded people tend to profit out of crime by manufacturing and distributing counterfeit medicines as ? substitute for genuine medicines (branded and generic). India’s Pharmaceutical market grew at 15.7% during December 2011. This paper presents various aspects of generic, branded and counterfeit drugs and their impact on the Indian Pharmaceutical Industry.